Protection of Personal Information Act (POPIA) Privacy Policy

Metafy (Pty) Ltd is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

1. Who We Are

Metafy is an online retailer of premium wearable technology, operating at metafy.co.za. We are the Responsible Party for the personal information we collect.

2. What Personal Information We Collect

• Name, surname, and contact details (email, phone number)
• Shipping and billing address
• Order history and purchase behaviour
• Device and browsing data (via cookies and analytics tools)
• Payment information (processed securely via our payment providers — we do not store card details)

3. Why We Collect Your Information

• To process and fulfil your orders
• To communicate order updates, shipping notifications, and support
• To improve our website and product offerings
• To comply with legal and regulatory obligations
• To send marketing communications (only with your consent)

4. How We Use and Share Your Information

We do not sell your personal information. We may share it with trusted third parties only where necessary to fulfil your order (e.g., courier services, payment processors, dropship suppliers). All third parties are required to handle your data securely and in compliance with POPIA.

5. Your Rights Under POPIA

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal obligations)
• Object to the processing of your personal information
• Lodge a complaint with the Information Regulator of South Africa

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined above, or as required by law.

7. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse.

8. Cookies

Our website uses cookies to enhance your browsing experience and for analytics purposes. You can manage your cookie preferences via our cookie consent banner.

9. Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact us:

Email: info@metafy.co.za
Website: metafy.co.za

10. Information Regulator

If you believe your rights have been violated, you may contact the Information Regulator of South Africa:
Website: www.justice.gov.za/inforeg
Email: inforeg@justice.gov.za

Last updated: May 2026